Facts and Figures
Cardboard VR Canada was founded in January of 2016 and is a Canadian e-Commerce business that sells custom branded Google Cardboard viewers to organizations from around the world. Notable clients include Celine Dion, The Government of Canada, Virgin Mobile, Heitman, Whirlpool, Fidelity, Lakehead University, and dozens more.
Cardboard VR Canada operates in a niche market and currently holds first place Google search results for numerous targeted keywords that drives over 85% of all traffic.
Customer Engagement (1-1.5 hrs per week): Responding to inbound customer inquiries, providing quotes, and collecting payments.
Project Management (0.5-1 hrs per week): Providing customer with artwork templates and coordinating delivery with production partner (Drop shipping).
Marketing (0.5 hrs per week): The site is highly optimized with 85% of traffic coming organic inbound from Google Search. Other minor recommended marketing efforts include writing one blog article quarterly, sending a quarterly targeted email, and checking on automated Adwords remarketing campaigns.
Total weekly time commitment – 2 to 3 hrs per week
Customer Profile and Segmentation
Cardboard VR Canada serves companies of all sizes (Enterprise, Mid-market, and SMB) in a variety of industries including Entertainment, Government, Higher-Education, Real-Estate, Technology, Professional Services and more. The primary target customer roles are marketing professionals, business owners, administrators, and project managers.
Approximately 95% of all customer inquiries come from Canadian and American organizations.
Customers are acquired directly on the website via the contact form. 80-90% of all inbound traffic is organic. Other supported methods of customer acquisition include Adwords remarketing and targeted email.
The site drives highly qualified traffic with roughly 1 in 4 contact form submissions resulting in a sale.
As marketing campaigns are project-based, some customers repeat purchases annually or bi-annually and/or refer other internal departments to the business. Other sales are one-time engagements due to the project-specific nature of the purchase.
- First place Google search results for numerous targeted keywords
- Leader position in niche market with unique product offering
- All automated inbound marketing with over 85% coming from organic sources
- B2B operation with very little customer management
- Drop shipping operation with limited inventory management
- Strong reputation and testimonials from verified buyers
- Total weekly time commitment of 2-3 hours
- Multiple potential ways to grow business worldwide in the rapidly expanding VR market
- Expansion into related promotional product categories
- Partnership and affiliate distribution opportunities with marketing agencies and resellers
- Creation of own VR content for use with viewers i.e custom agency services.
Seasonality – Summertime Sales
As the business deals with promotional products, there is a degree of seasonality to it - meaning, organizations typically purchase these marketing products for large campaigns tied to specific times of the year. Some common examples are annual tradeshows, fairs, and company events.
Summertime tends to be a time when not a lot of campaigns are run because many people are away on Vacation. So typically, there is a drop off in demand at this time. But because organizations need to order 1-2 months ahead of when they actually need the VR units, the drop off occurs in May-June. Then in July and August orders begin again as organizations get ready for September/October.
As an opportunity, summertime and the months leading up to it are a good time for doubling down on marketing efforts as budgets are being renewed and campaign decisions can be influenced.
- Facebook page
- Twitter account @customvrcanada
- Instagram account @customvrcanada
- All marketing and branding imagery
- International sister site
About the Seller
Kevin Fernando is a serial entrepreneur and marketing expert. He has a bachelor's degree in marketing from York University and his most recent role was as head of marketing for a digital software agency. Kevin has started and grown many other successful businesses from the ground up including a Consumer Subscription Box, a B2B SaaS platform, and an e-Learning Agency.