Facts and Figures
Boot Cuffs & Socks is a US-based business, started in the Midwest in 2014. Boot Cuffs & Socks is focused on offering quality products and excellent customer service to their clients. The boot cuffs and boot socks, as well as the collection of lace extenders, can be ordered through the website as well as on Amazon.
Boot Cuffs & Socks offers numerous collections of excellent quality, handmade boot socks, and cuffs. Boot Cuffs & Socks offers many different options in socks and cuffs as well as many different colors which help customers return to get a different color or style.
- Answering phone calls and returning emails
- Updating inventory online weekly
- Shipping packages daily
- Sending a weekly campaign email
- Posting bi-weekly on social media
- Bi-annual ordering of boot cuffs/socks and lace extenders
- Sending product into Amazon whenever needed (usually monthly)
Customer Profile and Segmentation
Our target market are 15- 45 yr old females with an interest in fashion and accessories. 80% of the customers are from the US, 10% are from Canada, 5% from the UK and 5% from Australia.
Direct and search traffic sources driven by SEO represents 85% of the total traffic. Pinterest is the leading in social media, bringing in about 10% of the traffic and Facebook brings in around 5%.
Customers are retained by sending out promotions, sales, and advertising new products through an email list. The mailing list has over 17,000 subscribers with an open rate of 11% in the past year and a rate of 92% for those who added to the cart from the email, that went ahead and purchased.
- Handmade products of excellent quality
- Client list of over 17k
- Solid client base on Amazon as well as online
- First-rate customer service provided and expected by clients
- Excellent response time to emails/inquiries
- Free and fast shipping
- Free returns offered online and on Amazon
- In operation for 4 years
- Adwords up and running for the past year
- Ad campaigns
- Influencer marketing
Seller will provide a month of phone and email support and online tutorials/videos on how to ship, order, inventory, etc. Seller will introduce the buyer to all suppliers and provide a list of which items are purchased from which seller, along with all contact information. The business includes around $15,000 worth of inventory already in stock and ready for fall/winter orders.
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Jamie is a goal oriented and business minded individual. She has completed her bachelor’s degree in Business Administration from Nebraska Wesleyan University. Jamie has a passion for e-commerce and with partnering with her brother, they have been successfully running several family businesses over the past 5 years.