For Sale

Deer Grace XO

Business Model
Design and Style


Asking Price

Facts and Figures

Date of Founding
Full-Time Staff
Avg. Expenses /month
Avg. Revenue /month

Business Description

Deer Grace xo is a New Zealand based children’s shoe business, Opened in October 2017. Deer Grace xo focus is to offer Top quality children’s footwear with timeless style. Deer Grace xo also has room to expand and add more products.

Deer Grace xo shoes are made to provide comfort for little feet. They are easy to put on and take off. Each shoe is designed to match almost any outfit, they also stand out as different. Deer Grace xo has a lot of room for growth expanding worldwide. It’s the perfect business for someone who wants to work from home



  • Customer support (1-3 hrs/wk); responding to customers emails and Instagram messages 1-4 each day each email/message normally takes 2-10mins.
  • Designing and purchasing new inventory (0-5 hrs/wk); Dealing with the supplier creating samples for each season then finalising Orders. Making changes ect.
  • General Administration (0,5 hrs/wk); the basic bookkeeping needed for your business using Xero.
  • Fulfillment: All orders are fulfilled by Shopify thank you emails, order confirmations with invoices and emails with tracking information are being sent to the customers automatically.
  • Assembly: the shoes ordered from customers/ stores need to be packed into courier bags/ box before they can be shipped. And we currently use a shipping app that connects to your Shopify which will create a shipping label automatically. We normally have 2-10 orders per day sometimes more when we have a sale. It will take 2-10 mins to pack an order.

Marketing and Business Development

  • Marketing, (5hr/week). Reaching out to bloggers, Stores, influencers, and content creators. Also doing collaborations with other well know brands in the industry. And creating Facebook and Instagram ads using the kit app on Shopify.


Customer profile

  • Mostly mums or people looking for gifts for baby’s/toddlers do they purchase for themselves? They purchase for their children Where are they located we ship worldwide but most of our customer base is New Zealand, Australia also the US

Customer acquisition

  • SEO, Facebook Influencer advertising.

Customer Retention

  • We send out emails to our subscribers with new shoes that are arriving also share special discounts. We Also provide great customer service and top quality shoes.



  • Private label
  • Evergreen Niche
  • Simple webstore
  • Over 6.7k genuine social media followers
  • Loyal customer base
  • Amazing Supplier
  • Will be featured in the December, January, February issue of British Vouge
  • Relationships with influencers and collaboration opportunities


  • Wholesale opportunities
  • Opportunity for further expansion adding more products to store
  • Sell into new markets

Seller Notes

This business has amazing potential for growth especially with some amazing upcoming opportunities like being featured on British Vouge.


  • Post Sale Support
  • Inventory
  • Customer Database
  • Social Media Accounts
  • Supplier Relationship
  • Associated Domains
  • Website

About the Seller

Private Seller

Grace Watson

New zealand

Grace is business minded with a passion for design. She started out as an Early Childhood Teacher doing this for six years. Then she went on to work as an assistant for a timber floor company for one year. After this, she had her first child.

Contact Seller