Flippa
For Sale

Private Listing

Business Model
Advertising
Industry
Entertainment

$269,000

Asking Price

Facts and Figures

Location
United States
Date of Founding
2018
Full-Time Staff
Owner Operated
Avg. Expenses /month
$11,698
Avg. Profit /month
$20,792
Avg. Revenue /month
$32,490

Business Description

This offering is a news and opinion website focused on martial arts, sports and self-defense. The content on the website is well researched, unique and offers readers a variety of articles about these sports. The company predominately uses Influencers to drive traffic to the site which has generated an average of 1.9M users and 5.2M pageviews per month. The website uses ad networks to generate revenue from its website traffic.

The site has been an instant success. In its first month after inception, sales grew triple digits. With a few months now on the books, the website is steady generating an average of over $25k USD per month in profits.

With content creation outsourced, the owners only spend a combined 10 hours per week operating the business. This is a homebased opportunity with low overhead that is easily relocatable.

The business’ November revenues are booked in October and therefore are already known to be $44,454. With estimated operating costs of $13,750, November will add another $30,705 in profits to the business’ bottom line. Revenues were down in October due to leaner CPM's which happens from time to time and traditionally ramps up as it gets closer to the Holidays as well as the company paying some advertisers in Oct with corresponding revenues hitting in November. However, traffic remains strong with 8.7M pageviews in October.

Based on its monthly average for the first months of operation, revenues and cash flow annualized without any consideration for growth would generate $468k in Income and $309k in Profits!

With the continuing penetration of MMA into the mass market and huge growth of the fight sports market, the site’s popularity is expected to continue to grow. Its instant success, potential for continued future growth and growing marketplace provides an opportunity for a new owner to acquire a successful online publication and expand to its full potential!

Operations

Administration
● With content creation outsourced, the owners only spend a combined 10 hours per week operating the business. This is a homebased opportunity with low overhead that is easily relocatable.

Fulfilment and Assembly
● This website is a digital sports news and entertainment company and as such there is no physical inventory to manage. This company is currently operated as a homebased business which is easily relocatable and can be operated from any location with internet access. The company utilizes a core team of writers which allows it to operate at low overhead levels as all team members work from their own remote locations.

Marketing and Business Development

● The company predominately uses Facebook instant articles combined with the Audience Network for the majority of its traffic. It then uses ad networks to generate revenue from its website traffic.

Customers

The average combat sports fan base is made up of a varied demographic with the largest segment being young individuals interested in MMA, boxing and general martial arts sports. Given the content, the majority of the site’s readership is likely male in the average age range of 25-34 years. Its base spans across the US, UK, Australia, Ireland and Canada.

Inventory

Units
-
Value
-

Highlights

Strengths
● Steady Sales and Profits
● Large Margins ~ 70% Profit Margin
● Huge Popular and Growing Industry
● Great Unique Content
● Innovative Social Media Referral and Virility Strategies
● Huge Traffic – 1.7M Users and 4.4M Pageviews Average Per Month
● Homebased and Easily Relocatable
● Current Operation Requires Minimal Time

Opportunities
● Grow the influencer list. The beauty of this model is that it is not limited to its own audience size.
● Create an aggressive growth campaign on Facebook
● Increase the content output and push existing influencers to post more

Seller Notes

With the continuing penetration of MMA into the mass market and huge growth of the fight sports market, the site’s popularity is expected to continue to grow. Its instant success, potential for continued future growth and growing marketplace provides an opportunity for a new owner to acquire a successful online publication and expand to its full potential!

Assets

  • Website and Domain

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Not Included

About the Seller

Private Seller

Website Properties

United states

Website Properties is a leading online business brokerage firm. With dedicated and experienced Website Brokers, the company has been helping online entrepreneurs sell their internet businesses and create their successful exit for over 15 years.

• E-Commerce, Amazon FBA, SaaS, Content Websites
• Detailed Business and Financial Valuations
• Tiered Commission Structure 6%-10%
• Excellent Closure Rates – 85-90%
• 17,000+ Strong Buyers Rolodex

Contact Seller