Flippa Business
e-Commerce - Internet

Private Listing

Asking Price
$269,000 USD
Find out more

Website Properties

United states

About the Seller

Website Properties is a leading online business brokerage firm. With dedicated and experienced Website Brokers, the company has been helping online entrepreneurs sell their internet businesses and create their successful exit for over 15 years.

• E-Commerce, Amazon FBA, SaaS, Content Websites
• Detailed Business and Financial Valuations
• Tiered Commission Structure 6%-10%
• Excellent Closure Rates – 85-90%
• 17,000+ Strong Buyers Rolodex

Amber Burke

Listing Manager

  • Vetted this business
    This business has been thoroughly examined and approved by our listing manager.
  • Verified the seller
  • Listed this business

Executive Summary

This offering is a news and opinion website focused on martial arts, sports and self-defense. The content on the website is well researched, unique and offers readers a variety of articles about these sports. The company predominately uses Influencers to drive traffic to the site which has generated an average of 1.8M users and 4.5M pageviews per month. The website uses ad networks to generate revenue from its website traffic.

The site has been an instant success. In its first month after inception, sales grew triple digits. With a few months now on the books, the website is steady generating an average of over $25k USD per month in profits. Based on its monthly average for the first months of operation, revenues and cash flow annualized without any consideration for growth would generate about $441,000 USD in Income and $297,000 USD in Profits!

With content creation outsourced, the owners only spend a combined 10 hours per week operating the business. This is a homebased opportunity with low overhead that is easily relocatable.

With the continuing penetration of MMA into the mass market and huge growth of the fight sports market, the site’s popularity is expected to continue to grow. Its instant success, potential for continued future growth and growing marketplace provides an opportunity for a new owner to acquire a successful online publication and expand to its full potential!

Overview

Established Date
2018
Average Monthly Revenue
This number is calculated by taking the average of the 6 revenue data points.
$31,482 USD
Average Monthly Profit
This number is calculated by first calculating the profit for each month from revenue and expenses data points, then taking the average of the 6 profit data points.
$20,697 USD
Overall Margin
This number is calculated by first calculating the total profit from all 6 data points, then dividing by total revenue, then multiplying by 100.
66%

Financials

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Highlights

Strengths
● Steady Sales and Profits
● Large Margins ~ 70% Profit Margin
● Huge Popular and Growing Industry
● Great Unique Content
● Innovative Social Media Referral and Virility Strategies
● Huge Traffic – 1.7M Users and 4.4M Pageviews Average Per Month
● Homebased and Easily Relocatable
● Current Operation Requires Minimal Time

Opportunities
● Grow the influencer list. The beauty of this model is that it is not limited to its own audience size.
● Create an aggressive growth campaign on Facebook
● Increase the content output and push existing influencers to post more

Operations

Administration
● With content creation outsourced, the owners only spend a combined 10 hours per week operating the business. This is a homebased opportunity with low overhead that is easily relocatable.

Fulfilment and Assembly
● This website is a digital sports news and entertainment company and as such there is no physical inventory to manage. This company is currently operated as a homebased business which is easily relocatable and can be operated from any location with internet access. The company utilizes a core team of writers which allows it to operate at low overhead levels as all team members work from their own remote locations.

Marketing and Business Development

● The company predominately uses Facebook instant articles combined with the Audience Network for the majority of its traffic. It then uses ad networks to generate revenue from its website traffic.

Customers

The average combat sports fan base is made up of a varied demographic with the largest segment being young individuals interested in MMA, boxing and general martial arts sports. Given the content, the majority of the site’s readership is likely male in the average age range of 25-34 years. Its base spans across the US, UK, Australia, Ireland and Canada.

Seller Notes

With the continuing penetration of MMA into the mass market and huge growth of the fight sports market, the site’s popularity is expected to continue to grow. Its instant success, potential for continued future growth and growing marketplace provides an opportunity for a new owner to acquire a successful online publication and expand to its full potential!