Flippa Business
SaaS - Internet

webinarignition.com

Asking Price
$80,000 USD
Find out more

Mark Thompson

United states

About the Seller

Mark Thompson is the founder and creator of DigitalKickstart.com, a software company that helps Entrepreneurs and Online Business owners accelerate their ability to be successful online. Mark has sold over 20 million dollars of products and services online.

Charles Wood

Listing Manager

  • Vetted this business
    This business has been thoroughly examined and approved by our listing manager.
  • Verified the seller
  • Listed this business

Executive Summary

Webinar Ignition is a Wordpress-based live and evergreen webinar platform. Webinar Ignition boasts over 5,000 active customers and has been in available to the public since 2013.

Compared to expensive webinar services like GoToWebinar, WebX and Xoom, Webinar Ignition has carved out a niche, targeting "solo-preneurs" and small business owners who are looking for an affordable webinar solution, without attendee limitations. Given that Webinar Ignition rests on Wordpress, there are zero operating costs as it relates to server or bandwidth usage.

This makes for a very interesting and lucrative opportunity.

Overview

Established Date
2013
Average Monthly Revenue
This number is calculated by taking the average of the 12 revenue data points.
$3,909 USD
Average Monthly Profit
This number is calculated by first calculating the profit for each month from revenue and expenses data points, then taking the average of the 12 profit data points.
$3,608 USD
Overall Margin
This number is calculated by first calculating the total profit from all 12 data points, then dividing by total revenue, then multiplying by 100.
92%

Financials

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Highlights

Strengths

  • Zero Operating/Bandwidth Fees
  • Flexibility (can use any live feed embed)
  • Live & Evergreen Webinars
  • Advanced Features (Call to Actions, Live Chat, Polls, Follow Up Emails)
  • Proven Sales Funnel

Opportunities

  • Private-Labeling
  • Business Development (Paid Ads, Partnerships, Affiliates)
  • Expand Product Offering

Operations

Administration

  • Customer support: (1-3hrs/week, about 7-14 tickets a week) Most are related to pre-sells or general questions
  • General Administration: All sales and affiliate commission tracking is handled inside of PayKickstart platform. Very simple to manage and pay out pending commissions (majority of commissions are full automated)

Fulfilment

  • Wishlist Member manages the customers and membership levels
  • Licensing system handles security
  • Fully automated delivery

Marketing and Business Development

  • On an as needed basis (setting up affiliate promotions, paid ads, etc…)
  • Excellent organic rankings and sales

Customers

Customer Profile and Segmentation

  • The target market is around the ages of 30-55, with no specific industry/niche. That is one of the great things about Webinar Ignition, is every niche utilizes webinars to sell products/services.

Customer Acquisition

  • Customers have been acquired via the internal list and affiliate partners. Around 70% of our customers are English-speaking countries, however the entire app can be translated.

Customer Retention

There are over 5,000 customers of which can be re-marketed too and upsold.

Seller Notes

The P&L will summarize our revenue over the past 12 months. It’s important to realize that around 80% of the revenue has been from zero marketing. It’s just been organic sales and word of mouth. This provides a massive opportunity for growth.

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