Flippa Business
e-Commerce - Design and Style

Private Listing

Asking Price
$480,000 USD
Find out more

Store Coach

United states

About the Seller

We've built, grown, bought and sold well over 100 web businesses over the last decade. Store Coach is one of the most trusted names in the world of eCommerce. We've helped hundreds of individuals build, grow and sell online businesses.

Amber Burke

Listing Manager

  • Vetted this business
    This business has been thoroughly examined and approved by our listing manager.
  • Verified the seller
  • Listed this business

Executive Summary

Women's Clothing Dropship Ecommerce Store Averaging $13,430 Net Profit Per Month

Overview

Established Date
2016
Average Monthly Revenue
This number is calculated by taking the average of the 9 revenue data points.
$27,422 USD
Average Monthly Profit
This number is calculated by first calculating the profit for each month from revenue and expenses data points, then taking the average of the 9 profit data points.
$7,514 USD
Overall Margin
This number is calculated by first calculating the total profit from all 9 data points, then dividing by total revenue, then multiplying by 100.
27%

Financials

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Highlights

Up for sale is a well-established and highly profitable 100% drop-shipping based eCommerce store with a long track record of consistent sales and profits. Over the past 18 months (October 2016 through March 2018), the store has averaged $33,338 in revenue and $13,430 in net profit per month.

The store primarily sells women's clothing (dresses, coats, jackets, pants, skirts, tops, sweaters, swimwear, shoes/boots, etc.) but also sells various accessories as well (bags, hats, belts, etc.). Absolutely every item in the catalog is drop-shipped directly to the customer, so there's no need to pre-purchase large quantities of products, stock/warehouse inventory, or deal with shipping out orders.

Oct 2016 - Mar 2018 Total Net Profit: $241,748

Operations

The current owner estimates that he spends 6-8 hours per week running the store at its current operating level.

One reason the current owner is able to spend so little time operating the store each week is that he has a couple of Virtual Assistants (VAs) in place who handle the vast majority of the day-to-day operating tasks of the business, including order fulfillment, customer service, catalog updates, and store maintenance. This expense has of course been deducted as a business expense for purposes of calculating the net monthly profit, as you can see in the P&L above.

Here's a list of the tasks the current owner performs himself:

Accounting and bookkeeping
Managing ad campaigns
Researching new suppliers and product lines
Overseeing the VAs

Customers

The current owner uses a combination of several channels/techniques for driving traffic to the website, including:

Google Pay-Per-Click (PPC) ads - primarly Product Listing Ads (PLAs), also known as shopping ads
Bing PPC ads - primarily PLAs
Remarketing ads (primarily through Facebook)
Email marketing campaigns (to both previous customers and newsletter opt-ins)
Organic and direct traffic (based on keyword rankings and brand reputation)

Seller Notes

Approximately 95.4% of total revenue is derived from customers in the United States, with an additional 1.3% from customers in the UK and 0.6% from customers in Canada. The store ships worldwide, but the current owner just hasn't really explored marketing in other countries throughout the world. This is definitely a growth opportunity the new owner will want to explore.