Flippa Business
SaaS - Business

Private Listing

Asking Price
$394,000 USD
Find out more

DealFlow Brokerage

United states

About the Seller

Dealflow Brokerage, a premium end-to-end M&A Advisory firm which helps entrepreneurs buy and sell high-value web companies. In the five years since it launched, Dealflow has facilitated more than $43 million in sales.

Amber Burke

Listing Manager

  • Vetted this business
    This business has been thoroughly examined and approved by our listing manager.
  • Verified the seller
  • Listed this business

Executive Summary

This software company offers a suite of 10 products for managing various aspects of Microsoft’s Active Directory. Used by many organizations, both small and large from Education to Enterprise, with customers ranging from Boeing & Coca-Cola to Small District Schools, the company has carved out a successful business in a specialized niche.

Monetized by way of digital software sales, customers purchase a lifetime license which includes one year of free maintenance. Customers have the option to purchase up to 3 years of maintenance when they purchase a license. They can upgrade their service package post-purchase and renew expired maintenance packages for an additional cost. The owner has not explored the subscription-based pricing model that is growing in popularity with software products but believes this could be a viable opportunity to monetize the business more efficiently.

The owner, who founded the business in 2005 remains involved in the daily operations, spending approximately 30-35 hours per week on responsibilities that include product development, sales, and CS (customer support). The CS responsibilities could be easily outsourced cheaply, freeing up about 10 owner hours per week. The more skilled owner responsibilities could also be delegated to current employees or hired-out creating a passive business from an ownership perspective.

This company started as a passion project and grew into a successful business. The owner has taken the business as far as he can and is selling in order to take on a more active role in his family’s business.

Overview

Established Date
2005
Average Monthly Revenue
This number is calculated by taking the average of the 12 revenue data points.
$18,501 USD
Average Monthly Profit
This number is calculated by first calculating the profit for each month from revenue and expenses data points, then taking the average of the 12 profit data points.
$15,254 USD
Overall Margin
This number is calculated by first calculating the total profit from all 12 data points, then dividing by total revenue, then multiplying by 100.
82%

Financials

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Highlights

  • ESTABLISHED 13 YEARS
  • QUALITY PRODUCTS
  • NICHE INDUSTRY
  • ALL SOFTWARE IP INCLUDED
  • UNTAPPED GROWTH OPPORTUNITIES
  • PROVEN SUCCESS

Operations

The owner started this business as a passion project and is the principal creator of each product the business sells. He maintains an active role in the daily operations, working at most 35 hours per week. Approximately 30% of his time is spent on customer service activities which could be inexpensively hired out or delegated to current staff. The owner has discussed this with his contractor and he confirmed that he would be happy to take over some of the CS duties.

To make the business more passive from a new owner’s perspective, (<5 h/w) the development and sales duties would need to be delegated to a new hire. The asking price accounts for this consideration.

Customers

All sales come from business customers (B2B). No advertising, whether social media based or otherwise, has been implemented to the business under current ownership, nor has current ownership pursued any affiliate or partnership programs. Both of these are viable growth opportunities for potential buyers.

Assets

  • Multiple Domains
  • Social Media
  • Twitter accounts
  • Mailchimp List: 9,996 Customers
  • Transactional Data: 12,000+ Customers ● Source Code
  • Website Content
  • Reseller Partnerships: 19
  • Subcontractor Relationships
  • Software Licenses (DevExpress & Advanced Installer)