Flippa
For Sale

Private Listing

Business Model
e-Commerce
Industry
Design and Style

$90,000

Asking Price

Facts and Figures

Location
United States
Date of Founding
2018
Full-Time Staff
1 to 10
Avg. Expenses /month
$10,500
Avg. Profit /month
$5,500
Avg. Revenue /month
$16,000

Business Description

Highlights / info:
- $99k in sales since May 17, 2018 across 3 products @ avg. price of $46.06.
- 35% to 40% profit margin across products.
- 59% of the sales are organic
- 41% of the sales are from Amazon PPC @ 8.8% Acos.

Sales distribution across 3 products (women’s spring to summer accessories)
- product A (69%)
- product B (25%)
- product C (6%); started selling this only a few months ago during off peak months. Has potential.

Inventory:
- Sitting on $33k worth of inventory at landed cost.

Why should someone buy this business?

I know there will be a boost during Christmas and the remaining inventory will sell in the spring / summer. However, I will need the cash for taxes, as well as re-investing in my software business.

If you have the cash and don't need an immediate return (January - March), the business is set up to do even better in 2019.

I've built relationships with 12 influencers (25k-100k follower range with great engagement) interested in promoting the products. Waiting until Spring of 2018 to launch the campaigns on Instagram.

Other assets:
- Trademark pending; filed in June of 2018.
- Strong listing - amazing pictures and keyword ranking.

How can the future owner improve this business?

This business is set up for growth, but I:
1. Have limited time to invest in this
2. Have done what I can to take it from 0 to $100k, but not familiar with more advanced Amazon strategies

Business is seasonal and does really well in the spring / summer months. It was my first year in this business and did a terrible job timing inventory.

In addition, I have 0 experience driving traffic via ads or converting orders to reviews.

Areas of improvement:
1. Driving traffic to listing - I have a customer list of ~2k people that have purchased. If someone is good at Facebook ads, they can use this list to re-target for reviews or set up lookalike audiences.

  1. Converting reviews. I've converted <2% of orders to reviews. Haven't done any campaigns to drive reviews, just simply hoping whoever purchases leaves something good.

  2. Using current customer base to springboard new products in the market.

Business Strengths

  • Key Words Ranking
  • High levels of Automation
  • Large Customer Database
  • Low Time Commitment Required
  • Passive Revenue

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Improve or Outsource Operations

Key day-to-day operations

  • Customer Support / Service
  • Managing Inventory

Marketing

  • Amazon PPC
  • Influencer Marketing

Inventory

Units
-
Value
$33,000

Assets

  • Customer Database
  • Partnerships and Enterprise Sales Agreements
  • Trademarks

Social Media

Facebook
88 followers
Instagram
620 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Private Seller

Telemak Xhaxho

United states

I primarily run a fitness start-up - fitness apps for influencers. This takes up the bulk of my day. My Amazon FBA knowledge is very limited.

My wife and I were on our honeymoon in Bali and saw these purses everywhere. Several of her friends had asked her to bring some back. Given how much suitcase room they take up, I was curious to look up how much they went for on Amazon USA.

I realized the product had really healthy margins. We put a small order in and sold out in 3 days (in May). We placed a larger order which arrived at the end of June, it sold out within a few weeks. We placed another larger order which arrived at the end of summer.

Given the seasonality of the business, we did a terrible job timing inventory... primarily due to inexperience, as well as the time it takes to manufacture and deliver the product.

Contact Seller