Facts and Figures
Key Stats (TTM)
• Revenue - $11,240
• Net Profit - $10,036
NOTE: The asking price for this listing is $20,000, but the seller is open to considering counteroffers.
This leading online classified and local business listings website was launched in March 2013 and is now one of the fastest growing classifieds and local business listing platforms in India.
Anyone can create and publish a classified ad for free (users are given an allowance of up to 10 free listings), with the site generating income from Affiliate partnerships, direct ad banners and premium/sponsored listings.
The majority of the site's revenue is currently generated through direct ad banners and premium/sponsored listings which are offered to local businesses and users who place classified ads.
Prices for the direct ad banners and premium/sponsored listing upgrades range from $80 p/mo and $15 p/mo respectively.
The site has a simple admin panel that requires no technical knowledge or experience to operate and works similar to olx and other popular classifieds websites.
The day to day administrative and business development tasks are broken down as follows;
1. Removal of fake and/or duplicate listings
2. Removal of expired listings/ads
3. Reaching out to local businesses owners to promote their business, services or offerings using the direct ad banners.
4. Reaching out to registered users to discuss the benefits of promoting their free listing to a premium listing - Benefits of upgrading to a premium listing include; homepage feature, sponsored banner, mention in weekly/monthly newsletters etc.
Customer support (1-2 hrs/wk) - Currently approx. 12 tickets p/wk. Responding to queries from service users and advertising clients.
Planning and purchasing new AD’S (2-4 hrs/wk) - Following up with local businesses/business owners (e.g. Real Estate Brokers and other local businesses) who are interested in using the direct ad banners to promote their businesses via the direct ad banners that are dotted around the website.
General Administration (1-2 hrs/wk) - Removing fake, duplicated and expired listings. Downgrading expired premium listings and sending out weekly/monthly newsletter blasts.
Marketing (1hr/wk) - Running marketing campaigns via social media groups, newsletters etc.
Reaching out to prospective local business owners and real estate agents/brokers to promote their businesses and offerings using the websites direct ad banners.
Customer Profile and Segmentation - The site attracts a diverse group of users who are searching for items to buy and/or sell in their local areas, in addition to promotions and services to offered by local business owners.
80% of the website's traffic is primarily derived from India, with 10% coming from the US and the remaining 10% coming from other territories (ROW).
Customer Acquisition - Customers are acquired organically via search engines such as Google, Bing and Yahoo.
Social media campaigns represent 15% of total traffic. Whilst direct traffic driven by SEO represents 85% of the total traffic.
Customer Retention - Existing users and advertising clients are retained by offering new products, services and promotional offers which is distributed via a mailing list of 8000+ subscribers.
• Freedom to run business with no geographical limitations
• Unique website design and code with 7,000+ ad listings
• The site's operations are 95% automated and only requires 5-6hrs p/wk to complete admin and business development tasks which could be outsourced to a virtual assistant (should the new owner wish to do so)
• Continue to build on the current marketing initiative/strategy and expanding the businesses operations into tier 1 territories to increase traffic flow to the website.
• Increase the websites presence and awareness on social media platforms
• Implementing Google AdSense to add another source of revenue.
• Business Development - Partnering with other affiliate channels as well as real estate brokers, real estate developers and other local firms to increase the revenue being generated through Affiliate programs and direct ad banners.
• Introduction of a mobile-based app to aid with the growth and expansion of the business.
This website presents an opportunity for investors who are searching for an investment that generates consistent and steady passive income with the flexibility of active or passive management. It also presents a great acquisition opportunity for an individual or business looking to break into or expand their presence within the transactional services market with an established brand and proven business model.
The day to day operations could easily be taken on by the new owner with little prior experience or expertise. Alternatively, the responsibilities could be delegated to trusted contractors/VAs of their choosing.
The seller will provide up to 30 days post-sale support which will include 2 weeks training and assistance with the setting up of new [free] affiliate accounts and payment gateway. The seller will also introduce the new owner to their developer who will be on hand to assist with any changes that may be required to the website.
The seller is selling the website to raise capital to fund a new project.
- • Social media Accounts (Facebook – 650 followers, Twitter – 101 followers)
- • Mailing List - 8000+ Subscribers
- • Working code and design (The website has been built using PHP, and ZEND framework)
- • All sites, domain names and technologies associated with the business (including all textual and graphical content)
About the Seller
Founded in 2017 and based in the UK, Astute Growth Consultants provide M&A and business advisory services as well as act as a full-service website broker for established low to mid-market Content, eCommerce, SaaS and Amazon FBA businesses.