Facts and Figures
4 Y/O Business --- Trending Upward --- Sells a Unique, Custom, Private-Labeled Auto Accessory --- Included: Pending Patent, $50K of Tooling Equipment, $5K of Inventory & More --- Time: 5 Hours/Week
Up for sale is an easy-to-run, 4-year-old auto accessory business with a history of consistent and upward-trending sales and profits. The site sells its own unique, custom, private-labeled auto accessory part that the owner has developed himself. In fact, he's filed a patent (which is currently pending) to protect the design/technology he's developed for the products. The pending patent as well as the custom molds and tooling equipment the manufacturer uses to produce the products are included in the sale, along with ~$5,000 of inventory.
Over the past 12 months (Oct 2017 - Sep 2018), the site/business has averaged $16,647 monthly gross revenue and $9,879 monthly net profit (after all expenses), which gives the business a ridiculously high 59.3% net profit margin. Traffic, revenues and profits have steadily increased from year to year, and there are plenty of growth opportunities (see below) to further increase the bottom line and take the business to the next level. The entire operation is very easy to run, only requiring ~5 hours per week of owner attention.
The current owners only spend ~5 hours per week on the business. Here's a list of the primary tasks he performs...
Monitoring inventory levels and periodically placing inventory orders
Overseeing the gal doing fulfillment and sending her daily order reports
Shipping a handful of the slowest-moving SKUs (which could easily be handled to the fulfillment gal)
Answering emails from customers
Accounting and bookkeeping
The site's #1 traffic source is 'Organic Search'. Approximately 56% of traffic comes from free, organic traffic from search engines like Google and Bing, which stems from the solid organic rankings the site has achieved thanks to a combination of a) strong on-page Search Engine Optimization (SEO) and b) links from other sites on the web. As was mentioned above, because customers are so happy with the product, the site gets a lot of "mentions" and "shout-outs" on automotive forums and blogs, which results in natural links to the site and boosts its rankings.
Niche: Unique auto accessory (please sign "Confidentiality Agreement" (NDA) above to begin due diligence & get additional information)
Store Model: Retail eCommerce
Inventory Model: Stock and ship (small catalog)
Business/Website Age: ~4 years (started in 4Q 2014)
Included in Sale: Pending patent, ~$50,000 in tooling equipment, ~$5,000 in inventory (at cost value) and More
Avg Monthly Revenue: $16,647/month
Gross Profit Margin: 65.4% (after COGS, shipping/fulfillment and merchant/selling fees)
Avg Monthly Net Profit: $9,879/month
Net Profit Margin: 59.3% (after ALL expenses)
Avg Sessions Per Day: 181/day (5,520/month)
Conversion Rate: 10.71% (per Google Analytics)
Avg Order Value (AOV): $24.90
Weekly Time Requirement: ~5 hours per week
ABOUT THE PRODUCTS
First and foremost, it's important to know that the owner has developed his own unique product, which will soon (pending approval) have the protection of a U.S. patent. The business isn't reselling other companies' products or generic products from China. It is selling 100% unique, custom, private labeled products the owner has developed himself. Assuming the patent is approved (which the patent attorney has indicated is looking very likely), the patent (which is of course included in the sale) would offer years of protection from direct competition.
The products (and the business as a whole) are very highly rated, as you can see from the business' eBay rating.
1. Experiment with Higher Price Points
2. Release New Products for Other Years/Makes/Models
3. Expand Amazon and eBay Operations
4. Expand Internationally
5. Increase Paid Advertising Spend
OPTION TO BUY & OUTSOURCE
If you're interested in acquiring this business (either on your own OR as part of a group) but don't have the time, expertise or desire to handle the day-to-day operations yourself, submit an inquire to learn how you can outsource 100% of the day-to-day operations to a full-service eCommerce operations company we highly recommend for a very reasonable operating fee. This allows you to reap the financial benefits of owning (or co-owning) a "cash cow" Internet business like this without having to operate it yourself. By outsourcing 100% of the day-to-day operations, you can own (or co-own) this business completely passively.
- All videos, ads, artwork and marketing material
- Mailing list (containing over 20,000 emails of past customers)
- 90 days of post sale support
- The pending patent, valued at $25,000+
- All social profile accounts, including Facebook and YouTube
- ooling equipment and molds for manufacturing (FMV of ~$50,000)
- inventory on hand as of the closing date (typically ~$5,000 at cost value)
- Domain and website
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
BROKER (Store Coach) - As a website broker, we are truly second to none! We get "top dollar" for every web-based business we sell, and our fees are the lowest in the industry! Unlike virtually every other website broker on the web, we don't charge a single penny to vet and list your website. We only take our low commission percentage after we've successfully sold your website (which is almost 100% of the time)! From mid-2015 until now, we've brokered 31 website/business sales for a total transaction value of $4,081,165.