The worlds first and most established male leggings brand. 30 unique designs, cult following, appeared on Dragons' Den & ranks #1 for "meggings".
Facts and Figures
Date of Founding
Avg. Expenses /month
Gross Profit /month
Avg. Revenue /month
- We design and sell male leggings. Meggings are manufactured in China with the same suppler we have used for the last 7 years, they are then shipped to a distribution centre in the UK and then distributed to our customers around the world.
- We find customer through promoting on Facebook, with influencers and through our organics rankings on Google
- We then invite people into our Facebook Community once they have bought and have 12 different email automation flows once people have signed up
How does your business make money?
- We sell male leggings and bumbags. We also have a premium monthly membership where customers subscribe and get a pair of leggings delivered each month.
- We rank #1 organically for: "meggings", "buy meggings", "male leggings", "buy male leggings" and on Page 1 for 00's of further terms
- We have a loyal, optin email list of 3,000 subscribers, a Facebook Messenger list of 1,700 subscribers and over 11,000 followers on other social channels
Why should someone buy this business?
- Cult following in our Facebook Group: the sTitch Style Club (https://www.facebook.com/groups/stitchstyleclub), growing brand with unique designs and ranking #1 on Google for 4 core terms in our niche. 33% of monthly orders are from repeat customers, some customers have ALL our designs.
- Massive press exposure and backlinks from some of the largest news sites in the world e.g.: https://www.dailymail.co.uk/femail/article-2582046/Would-YOU-let-man-wear-meggings-Designers-aiming-make-men-feel-comfortable-look-great-leggings.html (shared 66,000 times). We also appeared on BBC2 Television Show Dragons' Den in the UK to pitch the Dragons' for investment: https://www.youtube.com/watch?v=WZ5AFwMIffY
- Premium Meggings.com domain valued independently by 2 registrars as worth over $4,000.
- As the new owner of sTitch, you will be entitled to 4 times 30 minute handover/training calls with myself and my team to ensure a smooth transition.
- Subscription revenue stream guarantees revenue
How can the future owner improve this business?
- Continue building the community to increase the amount of repeat customers
- Release new designs as this is a proven route to increase sales
- Produce new products as we are on a mission to "enable men to wear what they want as opposed to what they should" so any products aligned with that missions will be welcomed well by our existing community
- Further investment into Google Ads/Shopping will also expose the brand and mission to new customers
- There is a MASSIVE opportunity to stock our brand in retail stores in the US/UK if the new owner desires. We have a proven product with an extremely passionate group of customers
- Continue to invest in our current, unique and simple Facebook Advertising strategies
- Key Words Ranking
- Customer Service
- Evergreen Niche
- Large Customer Database
- Lots of Repeat Customers
Opportunities for a new owner
- Launch New Products
- Advance or Explore Retail / Distribution Partnerships
- Increase Basket Size Per Customer
Key day-to-day operations
- Customer Support / Service
- Supplier Relationship Management
- Order Fulfilment
- Email Marketing
- Facebook Advertising
- Instagram Advertising
- All Site Content and file
- Customer Database
- Partnerships and Enterprise Sales Agreements
- Manufacturing Function
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I have spent the past 6 years starting, growing and investing in online businesses.