Facts and Figures
Buythebestdrone.com is a drone information site that attempts to help people purchase the correct drone for their professional/personal needs.
How does your business make money?
We make money through affiliate programs. The site uses Amazon affiliates and DJI affiliates. DJI is the largest drone manufacturer/retailer in the world, and we receive 8% commission on sales (we are grand-fathered at this rate, the standard is now 5%).
Why should someone buy this business?
The website has had incredible amounts of success in the past (more on this below) and makes most of its money during the holiday season. The SEO profile has been declining but now holds steady and the site receives ~100 unique visitors/day. All of the content was just refreshed in late 2018.
The site still has very strong rankings for large terms. It once held #1 for some of the largest terms in the industry.
Revenue in 2016 was upwards of $25k (have proof of this from Amazon/DJI affiliate programs and can provide if requested).
Revenue in 2017 was approximately $10-15k (again, can show proof of this).
2018 was a struggle as the site was neglected and we stopped doing any link building/content creation. Total revenue was around $1200.
How can the future owner improve this business?
The backlink profile has been neglected for a bit and could use some help. There is also opportunity to expand the content basis and target a variety of keywords. We have copy available and written for hundreds of articles that we took down last year to try and focus on some core topics, but are willing to share this content (worth $5-7k).
There is currently an email list of ~1500 scrubbed contacts that will also be provided, but a robust email strategy has never been implemented and is a big area for opportunity.
- Key Words Ranking
- Length of Operation in Niche
- Passive Revenue
Opportunities for a new owner
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
Key day-to-day operations
- Website Maintenance
- Content marketing
- Affiliate Marketing
- Email Marketing
- Brand assets
- Customer databases
- Social media accounts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I am a digital marketer from San Diego, who specializes in SEO. I no longer have time for this website because I'm focusing on my agency and other projects.