Flippa
For Sale

The Peak Wear

Business Model
e-Commerce
Industry
Sports and Outdoor

$15,000

Asking Price
An outdoor clothing brand that sells every necessity needed for your hiking, camping and outdoor experiences.

Facts and Figures

Location
Iceland
Date of Founding
2017
Full-Time Staff
Owner Operated
Avg. Expenses /month
$34,889
Gross Profit /month
$3,004
Avg. Revenue /month
$37,893

Business Description

We built this store from scratch and have sold outdoor gear for $250.000 in a 7 month period and we see great potential to scale this store to a multi million dollar brand. We bought and customized a theme to improve customer experience on the website as that is really important to have, especially a mobile friendly website nowadays as customers are buying around 80% of the time from their phone.

We always had a focus to build a great connection with the supplier as he is one of the most important aspect of the business. Our plans were to manufacture more products to add to our collections and eventually move the goods to a US based warehouse.
Through our time of running this store we have grown our Facebook Page to 7800 likes and the Instagram profile to 10.000 followers.
Our email list is now at 7500 people. We created email flows which have been very beneficial to us. Our highest revenue month from email marketing was $20.000, so that is crucial for the future scaling of the bus

How does your business make money?

We made our money by advertising our products on social media. Most beneficial for us was using Facebook advertisements and there we noticed there was a huge opportunity for scaling our store to the roof.

We also used Instagram advertisements to get new customer, but also to retarget the interested potential customer.

Why should someone buy this business?

What we know for sure, if you want to achieve great success in E-commerce today, you need to build a brand. Something people can trust and believe in and that takes time.

You would be saving a lot of time, energy and money by buying a brand at this point as our products are proven to sell in a market that is getting bigger every day.

Here below are few great examples why someone should buy this store:

  • Optimized Facebook Pixel – with a lot of data.
  • Great relationship with the supplier
  • A customer friendly optimized website
  • Products that are proven to work
  • Connections with our team (outsourcing fulfilment, customer inquiries and more)
  • You’ll get connections with our personal coder.
  • Email marketing flows and campaigns (all fully setup)

How can the future owner improve this business?

We have built a great relationship with our supplier and we were planning on making more branded products to add to our collections. The future owner can keep on improving the collection by coming up with new designs and work on them with the manufacturer.

We recommend tripling down on Facebook and Instagram advertising, along with doing google ads and collaborate with nature & outdoors magazines/influencers/ blogs to promote the products. Also a good way to scale the business is to set up an brand ambassador program, we have done that in the past with other projects and it has been very beneficial.

Business Strengths

  • Evergreen Niche
  • Outsourced Order Fulfilment
  • Scalable Business Model
  • Strong Manufacturing Relationships
  • Overall Market Size

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Develop New Features

Key day-to-day operations

  • Customer Support / Service
  • Supplier Relationship Management
  • Order Fulfilment

Marketing

  • Email Marketing
  • Facebook Advertising
  • Instagram Advertising

Inventory

Units
-
Value
-

Assets

  • All Site Content and file
  • Customer Database
  • Manufacturing Function

Social Media

Facebook
7.7K followers
Twitter
0 followers
Instagram
10K followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Private Seller

Petur Jonsson

Iceland

We are two entrepreneurs that have started few businesses online together. The reason for selling is that we have a lot on our hands right now and we had to pause selling because of personal reasons. We do not want this store to go to waste, so we decided to list it.

Contact Seller