For Sale


Business Model
Health and Beauty


Asking Price
Seefarer offers Blue Light Blocking Glasses to help protect your eyes from harmful blue light.

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Avg. Expenses /month
Avg. Profit /month
Avg. Revenue /month

Business Description

We sell Blue Light Blocking glasses direct to consumer on our website. We also have a good wholesale relationship with Indiegogo, after raising nearly $35,000 on Kickstarter in 30 days.

How does your business make money?

Direct to consumer on our website, and through our wholesale relationship with indiegogo.

Why should someone buy this business?

Blue Light Blocking Glasses are gaining awareness with a growing generation who spends over 8 hours / day in front of a screen.

We saw immediate traction on Kickstarter when we launched in June of 2017 raising nearly $35,000 in 30 days. From there we developed a relationship with Indiegogo to drive sales. We have had a great 2018, and have allowed the business to drive organic sales.

Our frames are hip - on-trend styles that most blue light competitors don't offer. Our aim was to provide "non-nerd" styles.

How can the future owner improve this business?

We own/operate multiple ecommerce companies and 2018 was a big year for us and we unfortunately were spread too thin to devote almost any time to Seefarer aside from customer service and maintaining the website as well as a few emails we sent out this year.

We believe Seefarer has tremendous potential. With the limited ads we have run on Adwords - we have seen that there is tremendous potential. We also believe there is a big opportunity with Facebook ads. We also know there is a lot of opportunity with wholesale outlets like Touch of Modern and others that could help move a lot of units.

With minimal effort we believe the brand could realize much faster growth as our kickstarter was evidence of. We spent 30 days campaigning and raised nearly $35,000 in that period.

Business Strengths

  • Brand and Community Loyalty
  • Evergreen Niche
  • High Barrier of Entry to Market
  • High Profit Margins
  • Passive Revenue

Opportunities for a new owner

  • Capitalise on the Emerging Market
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams


  • Email Marketing
  • Facebook Advertising
  • Google Adwords




  • All Site Content and file
  • Customer Database
  • Partnerships and Enterprise Sales Agreements

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Private Seller

Andrew Capener

United states

Contact Seller