Facts and Figures
School Seating Charts allows teachers to create classroom desk layouts, input student rosters, and then assign those students to the desks. It supports random desk assignments, alphabetical, and also allows teachers to group certain students as "talkers" so that they are kept far from one another, or "workers" so that they are kept together.
After creating a random student layout, teachers can make small edits as they see fit. Then they can print the seating charts and post them up in their classrooms.
The product is designed for teachers who like to frequently change their seating charts, and makes this extremely quick and easy to do.
How does your business make money?
We make money by selling the product to grade school teachers for a one-time fee of $30.
Why should someone buy this business?
The site has made lifetime revenue of $18,000, with $3,600 of that in 2018, with no marketing whatsoever. I created the website and learned that while I like to build things (I'm a software engineer by trade), I do not enjoy marketing. All of this revenue comes from organic search traffic or word of mouth. We are the #1 Google search result for "school seating charts". I believe that someone with marketing skills could significantly increase sign-ups without much work.
During the peak usage season (the start of the school semester) in 2018, we saw 3,500 28-day active users. The site has virtually no expenses except domain registration ($12/year) and less than one dollar per month for Google App Engine quota (generally we stay within the free tier).
The user support costs are negligible. Typically even in our busiest season we see fewer than one or two support emails per day, and all of the support requests are easy to resolve.
How can the future owner improve this business?
Someone with marketing experience could drive more traffic to the site and gain more sign-ups. (I do not do any marketing for the site right now and rely only on organic search results and word of mouth, and still get revenue.)
A new owner should also move to a recurring billing model. I made a mistake by selling the product as a one-time sale price. It wouldn't be much work to move to a recurring model (for new customers) which should help drive revenue.
- Key Words Ranking
- High Profit Margins
- Low Time Commitment Required
- Passive Revenue
- Low Acquisition Cost for New Customers
Opportunities for a new owner
- Improve Current Marketing Efforts
- Advance or Explore Retail / Distribution Partnerships
- Develop New Features
Key day-to-day operations
- Customer Support / Service
- Website Maintenance
- Word of Mouth
- All Site Content and file
- Customer Database
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I am a Staff Software Engineer at Google, managing two teams in the Ads product area. I have been a software engineer for 15 years and have broad experience across a wide range of technologies and domains.