Facts and Figures
Incontinence Supplies Plus was created to meet the individualized needs of customers who have symptoms of incontinence by offering many specialty products and sizes which are not available in stores. Customers place their orders online. the order is forwarded to the distributor who drop ships the item(s) discreetly to the customer so there is no need to keep inventory.
How does your business make money?
Revenue is generated from the sale of incontinence products at a price which is higher than the negotiated discount rate paid to the distributor.
Why should someone buy this business?
Over 25 million people in the U.S. have symptoms of incontinence and require the use of incontinence supplies to manage their symptoms. Also, there is a subset of customers (the Adult Baby Diaper Lovers community) who also buy incontinence products regularly. The market for incontinence products is wide-open and will continue to grow with the increasing baby-boomer population. In addition, this website has been operational for 6 1/2 years with both organic traffic and many loyal customers. Also, the business operations were intentionally designed for ease and simplicity and can currently be managed by 1 person. The website is on Word Press platform, is hosted on it's own secure server and has infinite possibilities for expansion and growth and there is very little overhead with the fees for hosting, google voice and website development paid 1 time annually.
How can the future owner improve this business?
Adding more products and product categories will definitely increase sales.
- Customer Service
- Evergreen Niche
- Length of Operation in Niche
- Outsourced Order Fulfilment
- Overall Market Size
Opportunities for a new owner
- Launch New Products
- Start Selling into New Markets
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Customer Support / Service
- Launching New Products
- Order Fulfilment
- Adwords Maintenance
- Facebook Community Management
- Facebook Advertising
- Google Adwords
- All Site Content and file
- Customer Database
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I have been a healthcare provider for over 27 years and created this website to fulfill my passion of helping others live a full, dignified and active life.