Flippa
For Sale

BloggersRefuge.com

Business Model
Advertising
Industry
Internet

$12,000

Asking Price

Facts and Figures

Location
United Kingdom
Date of Founding
2014
Full-Time Staff
Owner Operated
Avg. Expenses /month
$3
Avg. Profit /month
$463
Avg. Revenue /month
$466

Business Description

Currently, this site reviews online products, and features extensive content on how to start a website, and WordPress theme reviews. This includes Thrive Themes, Elegant Themes, Genesis Themes but mainly targets StudioPress. There are also plugin reviews, reviews of companies and a WordPress setup service.

The seller is selling this site because of ill health.

For the last three years, this site has made significantly more money than the previous years with 2-3 social media posts per week, no PCC.

2016-2017 increased by over $3,145
2017-2018 made a further increase of approximately $800
2018 to date has already increased over $1000 with anticipation of $500-$1,000 before the end of 3rd April 2019 based on the previous year's sales history.
Traffic to this site is predominantly USA, and even though this site’s traffic was once very good at 5k plus per month, it has dwindled since the seller has not been able to work at the PC as much as previously. Even with less traffic during the last few months, it continues to make good sales.

With the right input, this site represents a significant income opportunity.

Current financial statistics with the dates based on UK tax years are:

4th April 2018 to Dec 2018 to date is $5,617.86 (Between 1st Jan-1st April based on previous two years turnover I anticipate another $500-$1000 between Jan & end of March 2019)
4th April 2017 - 3rd April 2018 was $4,578.24
4th April 2016 - 3rd April 2017 was $3,769.00
4th April 2015 - 3rd April 2016 was $624
Sept 2014 - 3rd April 2015 was $302
To start making money after the takeover, the buyer will need to sign up as an affiliate to Thrive Themes, Elegant Themes, Shareasale to access StudioPress and other companies that develop Genesis themes. You will then be able to change all the Pretty links on the Bloggers Refuge site.

Operations

KEY DAY TO DAY OPERATIONS:

Daily social media
Creating articles

OPERATIONS:

Minimal time is needed to maintain this site, in its current form approximately one hour per week is needed to keep it up-to-date, 2-4 hours approximately per week to add unique content and add it to social media platforms.

On a monthly basis, Studiopress top ten themes requires updating which takes no more than 10-15 minutes. Thrive Themes enables posts to be cloned which makes rearranging the top then easier.

MARKETING:

The above-mentioned opportunities for growth will require more time to be focused on growth such as PPC, influencer outreach, more backlinks, and adding more content on social media.

Customers

A small mailing list has been built from past customers, although this has not been a focus, so there is a big opportunity for growing this in future. There are social media accounts set up on Facebook, Instagram, Twitter, and Google Plus.

Inventory

Units
-
Value
-

Highlights

This site constantly makes money whether it’s being promoted or not, and its profit rises each year. Based on previous year’s profit, it is anticipated that next year’s turnover will be approximately $7500, with a further $1000-$1500 per year after that assuming the current low level of operator input, and without increased promotion or advertising.

BUSINESS STRENGTHS:

This site constantly makes money whether it’s being promoted or not, and its profit rises each year. Based on previous year’s profit, it is anticipated that next year’s turnover will be approximately $7500, with a further $1000-$1500 per year after that assuming the current low level of operator input, and without increased promotion or advertising.

OPPORTUNITIES FOR NEW OWNER:

This site would benefit from extra chargeable services such as logo designing, various WordPress installations, and ‘how to’ YouTube videos etc.

PPC and/or social media paid advertising and backlinks would be beneficial to increase traffic and revenue.

Seller Notes

Currently, you do not need to buy Thrive Themes since all their products are already installed. Unfortunately, the seller cannot handover her Thrive Themes account; hence the installation is in her name with her password. Thrive Themes is a yearly membership with the sellers account expiring Sept 2019. Should the buyer want to continue using them, then they will need to buy Thrive Themes by Aug 2019 at the latest. You do not need to buy Thrive Themes to become an affiliate.

The sellers StudioPress account will be handed over so the buyer will not need to buy their themes.

The seller was an affiliate member of Wealthy Affiliate up until Nov 2018; hence there are a couple of reviews and some links on the site. Should the buyer want to promote them, they will need to become a member which is $299 per year. If the buyer decides not to buy Wealthy Affiliate’s membership, then the Wealthy Affiliate review and links should be deleted.

Current statistics are:

  • Posts: 217 published, 3 in draft to be finished
  • Pages: 50 published, 3 Black Friday in draft
  • Comments: 670
  • Subscribers: 80
  • FaceBook: 38 people like this and 36 people follow this
  • Twitter: 1,400 followers
  • Google Plus: 238 followers
  • MOZ (PA): 28
  • Social shares (URL): 306
  • MOZ (DA): 25
  • External links to domain: 301

Assets

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Private Seller

Sharon May

United kingdom

Prior to working on the internet, 2006, Sharon loved traveling, sailed the oceans for a living and made many friends along the way. Sharon decided to work on the internet because she always had a passion for web design and it fitted in with homeschooling her children. It worked well with the exception of the last 18 months whereby Sharon started suffering from chronic migraines every time she came close to a PC. This caused her to rethink her career path whereby she and her husband decided to start an outdoor business. The business became an unexpected overnight success and with the added benefit of no more migraines, they decided to sell Bloggers Refuge.

Contact Seller