Facts and Figures
YippieMove was created to solve the problem of email portability. Companies and individuals need an easy way to move their emails between different email providers (such as between Gmail and Office 365). YippieMove makes this process painless for both single accounts and batches of accounts.
Since first launched in 2008, YippieMove has been well received, and recognized by everything from TechCrunch to CNET and used by companies of all sizes.
In the last few years the founders have put the project in auto-pilot mode, with minimal updates (largely around security) to keep the service running. Earlier this year, YippieMove brought on a part-time developer that is currently working on adding additional features. Together with a part-time support staff, the YippieMove essentially runs itself.
Why should someone buy this business?
YippieMove is a diamond in the rough that just requires someone passionate to bring it back to its former glory. Despite numerous new messaging services, email is still as relevant today as it was 10 years ago when YippieMove was created.
While the core code base might be a bit dated, it is reliable and has a decade worth of learning built-in for dealing with all sorts of oddities found in various email servers. This is a major competitive advantage that will take a new entrant a long time to replicate. Moreover, there is also a massive opportunity to expand into email archiving (see the improvements section).
Unfortunately the founders no longer have the time to do YippieMove justice. At the very least, YippieMove can be boosted to become a life-style business, or with a bit more effort grow into a medium sized business (with a good exit opportunity to a larger player).
How can the future owner improve this business?
SEO/Content - YippieMove ranked fantastically well for relevant keywords. Due to stale content, the rankings fell with time. With some effort, it should be possible to bring back the rankings
Channel partnerships - A large untapped opportunities lies in YippieMove’s API. The API was built to integrate YippieMove into 3rd party tools, such as ISP control panels. This path was however never really explored.
Email archiving (~80% done) - This will enable YippieMove to be turned into a full email archiving function. The information archiving market by itself that is expecting to reach over $7 billion by 2021 .
Re-packaging for on-premise deployment - There is an opportunity to re-package YippieMove into an on-premise version for sensitive customers.
Facelift - While the design holds up fairly well, it is starting to show its age. Merely providing a facelift and an overhaul on the messaging is likely to help increase the revenue.
- Key Words Ranking
- Brand and Community Loyalty
- High Barrier of Entry to Market
- High levels of Automation
Opportunities for a new owner
- Launch New Products
- Introduce Further Revenue Streams
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Managing Staff
- Customer Support / Service
- Word of Mouth
- All Site Content and file
- Customer Database
- Partnerships and Enterprise Sales Agreements
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Viktor is one of the founders of WireLoad, the company behind products such as YippieMove (a leading email migration tool), Blotter (a top 10 rated macOS application) and Screenly (a fast growing digital signage company).