Facts and Figures
For sale is a turn-key patent protected ad blocker circumvention ad network with established revenue. US clients make up the vast majority of the customer base. A passive income business with low work hours required.
It is a six year old business that generates revenue by delivering content recommendation advertising to visitors using ad blocking plugins such as AdBlock, AdBlock Plus and uBlock. This is achieved by using patented technology to deliver ad content first-party via a website’s content management system or CDN.
The business has direct relationships with numerous publishers and affiliate networks; including a strategic partnership with Cloudflare to enable easy and fast customer installs.
It has been featured in numerous industry publications such as Business Insider and AdExchanger.
Cash offers only.
Why should someone buy this business?
The business is fantastically cash generative and operationally passive with high customer retention rates and an industry leading position. Its patent protected ad blocker circumvention technology will provide the new owner with great comfort knowing the strong and long-term product defensibility it commands in the marketplace.
There is no major development work that needs to be done. The new owner will start off with a ‘finished product’ and a solid foundation of customers and income that they can either maintain passively or actively add to by signing up new customers.
How can the future owner improve this business?
The main opportunity is expanding from content recommendation ads to other types of native advertising and traditional ads; such as banners.
There is also a big opportunity to upsell solutions to the publisher base; for instance monetising their non-ad blocked impressions. This would significantly boost impressions across the network.
The business has also just developed a plugin for the Cloudflare App store which will go live in the coming weeks. This allows any website hosted on Cloudflare to install the solution ‘at the click of a button’. Huge benefits of this are 1) an estimated big increase in organic leads via the App listing on Cloudflare Apps, 2) an increase in perceived legitimacy from publishers due to visible Cloudflare partnership, and 3) it will be much easier for a Cloudflare client to start running circumvented ads; a seamless install. The new owner should actively promote the App heavily to unlock the full potential of the Cloudflare partnership.
- Evergreen Niche
- Length of Operation in Niche
- Significant IP Included
- Turn-key Operations
- Overall Market Size
Opportunities for a new owner
- Start Selling into New Markets
- Improve Current Marketing Efforts
Key day-to-day operations
- Customer Support / Service
- Website Maintenance
- Affiliate Marketing
- Native Advertising
- All Site Content and file
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
The business was founded in 2013 by friends, Jack, Martin, Tom and Alec. The former three performed the business development whilst Alec built and developed the system. Combined they have many years experience in ad blocking circumvention technologies, content recommendation platforms, affiliate and emailing marketing, e-commerce and financial products. As of the last year they have been focusing on entering the mobile gaming arena and as such have been devoting less and less time to the business. As the new endeavour is taking over their time, they have decided the time is right to sell, passing it onto someone who can develop and grow the business moving forward.