For Sale

Hardware Direct

Business Model
Home and Garden


Asking Price

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Avg. Expenses /month
Gross Profit /month
Avg. Revenue /month

Business Description

Australian online hardware business selling specialist products to the trade & general public.

Why should someone buy this business?

Over 30,000 search impressions per month has been achieved in the last 6 months due to a solid SEO platform that has been established. There is a massive opportunity for business growth for any buyer who sets out to expand the product range. There are currently only 800 SKUs listed across just 8 key categories. None of the major Australian hardware store/chains currently sell online despite the growing prevalence of ecommerce sales.

How can the future owner improve this business?

Increase the breadth & depth of product listings! With a Click Through Rate of 4.37% and a Sales Conversion Rate of >1.0% there is a measurable opportunity for growth by simply ranging more products and boosting SEO. There is virtually no social media presence (just a static Facebook page) and no active marketing campaign so there are many opportunities to grow.

Business Strengths

  • Key Words Ranking
  • Customer Service
  • Scalable Business Model
  • The Business Is Currently Growing
  • Overall Market Size

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Increase Basket Size Per Customer

Key day-to-day operations

  • Launching New Products
  • Order Fulfilment


  • SEO




  • All Site Content and file
  • Customer Database
  • Trademarks

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Not Included

About the Seller

Private Seller

Colin Chang


My background is Brand Management for global corporate business (FMCG), so I know a thing or two about establishing a brand, creating an identity, and setting up the foundations for SEO & SEM. This website started off as a hobby but has grown to a point where I cannot do the site/business justice due to my other work commitments. I believe there is a genuine opportunity for the right buyer to grow this into a successful ecommerce business to take on the establishment.

Contact Seller