Facts and Figures
Australian online hardware business selling specialist products to the trade & general public.
Why should someone buy this business?
Over 30,000 search impressions per month has been achieved in the last 6 months due to a solid SEO platform that has been established. There is a massive opportunity for business growth for any buyer who sets out to expand the product range. There are currently only 800 SKUs listed across just 8 key categories. None of the major Australian hardware store/chains currently sell online despite the growing prevalence of ecommerce sales.
How can the future owner improve this business?
Increase the breadth & depth of product listings! With a Click Through Rate of 4.37% and a Sales Conversion Rate of >1.0% there is a measurable opportunity for growth by simply ranging more products and boosting SEO. There is virtually no social media presence (just a static Facebook page) and no active marketing campaign so there are many opportunities to grow.
- Key Words Ranking
- Customer Service
- Scalable Business Model
- The Business Is Currently Growing
- Overall Market Size
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
- Increase Basket Size Per Customer
Key day-to-day operations
- Launching New Products
- Order Fulfilment
- All Site Content and file
- Customer Database
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
My background is Brand Management for global corporate business (FMCG), so I know a thing or two about establishing a brand, creating an identity, and setting up the foundations for SEO & SEM. This website started off as a hobby but has grown to a point where I cannot do the site/business justice due to my other work commitments. I believe there is a genuine opportunity for the right buyer to grow this into a successful ecommerce business to take on the establishment.