Facts and Figures
For sale is a portfolio of a social news and entertainment websites redefining online advertising with its social, content-driven publishing technology. Each site publishes shareable content on a range of topics, such as pop culture, gaming and health. The business makes money by selling pay per view advertising space and has found real success by focusing on campaign & layout optimisation to maximise content viewability.
Why should someone buy this business?
The buyer will receive intellectual property, trade secrets, and knowhow to manage an online media traffic arbitrage business. Since we no longer have the time to focus on this business due to another project, we think it would be better managed by someone with greater time bandwidth.
How can the future owner improve this business?
Focusing on creating additional content in different verticals, along with exploring mobile and international traffic. We've primarily focused on acquiring US desktop inventory, however there's a lot of room to grow.
- Brand and Community Loyalty
- Evergreen Niche
- High levels of Automation
- High Profit Margins
- Scalable Business Model
Opportunities for a new owner
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
- Improve or Outsource Operations
Key day-to-day operations
- Managing Staff
- Managing Inventory
- Website Maintenance
- Content marketing
- Affiliate Marketing
- Native Advertising
- All Site Content and file
- Customer Database
- Partnerships and Enterprise Sales Agreements
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Eric Mitchell Porat
I'm an entrepreneur and investor having established over a dozen successful startups. I've exited 3 companies which includes another arbitrage business. Currently my time and financial bandwidth is fully dedicated towards my project GEOIQ, which is a web based analytics platform helping advertisers track and optimize their media buying campaigns. This project has taken up most of my time this year which caused me to neglect a large portion of our traffic arbitrage operation, and unfortunately left me no choice but to sell my existing arbitrage business. Aside from GEOIQ, I'm an avid cryptocurrency enthusiast.